I hesitated to document this part.

Not because I have secrets to protect, or that I’m building a business with chronic stress at the time of writing this, nor not because I’m worried about someone copying my approach. The question I kept wrestling with was: is it really necessary to show you how I’m building this into a business? Is documenting the business side actually part of this journey, or am I just adding noise?

Low-key, I’m still not 100% sure. I might even change some of these category titles from “Behind Uncovering Layers” to just “Building a Business” because maybe the transparency is the point.

And I think there’s something valuable in showing that you don’t have to choose between being authentic and building something sustainable.

For me personally, sitting at home and having to take a forced hiatus. I’m having to be creative and see how I get to work from these limitations. Then, to put needing to earn an income while everything is on standstill, my curiosity peaked despite going through iterations of fear-based thoughts to I get to take my time with this. 

So yes, if you’re creating from your limitations—like documenting your real process, sharing your messy learning, being genuinely helpful—why shouldn’t you be able to make money from that work? Why should only the gurus and the people selling transformation get to build sustainable businesses?

Like with my calligraphy process of showing you my real-time documentation, perhaps its also showing the behind the scenes of how I may possibly turn this into a business around my work. 

I won’t me creating a course or hand you a blueprint to copy on how you should do it. Just me figuring out how to turn genuine documentation into genuine income, slowly and sustainably.

That being said…

Why I’m Showing You This

There are two reasons I’m documenting the business side alongside the learning side:

Permission to monetize authenticity. Too many people think you have to choose between being real and making money. That you have to wait until you’re healed/expert/transformed before you can create value. That monetizing your process somehow corrupts it.

I want to challenge that. I want to show that you can create from your limitations and build sustainable income from that work. That authentic documentation has value, and to stretch myself (and you), that people will pay for genuine process over manufactured expertise.

Challenging guru culture. The business-building space is dominated by people selling systems, frameworks, and get-rich-quick schemes. I want to document what it looks like to build a business the slow way—by being helpful, by sharing real process, by creating actual value instead of manufactured urgency.

I call this the anti-guru business building. Why?

It’s slow.
It’s messy, since all of this building works with your limitations OR your current situation in the here and now instead of requiring you to overcome them.

More to come.